ABOUT LONG PLAY
OUR STORY
Long Play, Inc. is a brand management and intellectual property company dedicated to building a market-leading portfolio of cannabis and wellness brands. Born out of a conversation at Willie Nelson’s kitchen table in 2014, Long Play has evolved into a dynamic, fast-growing brand platform whose brands have national awareness, deep cultural roots, and a mission to “play it forward.”
We curate, manage, and scale a family of storied, consumer-driven brands that span high-THC, CBD, and THC-infused beverage categories—each supported by rigorous brand standards, localized execution, and a shared commitment to quality, sustainability, and cultural authenticity.
OUR MISSION & VISION
We’re dedicated to building cannabis and wellness brands that elevate consumer experiences, empower partners, and champion Willie’s legacy of music, cannabis culture, community, and advocacy.
OUR CORE VALUES
Authenticity – Our story begins at Willie’s kitchen table in 2014, and every brand reflects real people, real places, and real values.
Sustainability – Using eco-friendly growing methods from sun-grown flower to zero-waste packaging.
Cultural Connection – Anchored in music, wellness, and free-spirited living—just as Willie champions.
Wellness – Meeting consumers where they are with thoughtful, quality-driven products across all channels.
LEADERSHIP & LEGACY
Legendary artist Willie Nelson and his wife Annie Nelson remain deeply involved, from product development to brand storytelling.
Our leadership team brings decades of combined experience across every facet of the cannabis industry—including regulatory compliance, cultivation and production, brand strategy and IP, product development, distribution, marketing, and sales.